Operationalising Revenue Growth for PE-Backed Businesses

I bridge the gap between board-level strategy and ground-level execution, turning aspirational slide decks into high-performing, exit-ready sales organisations.

Working directly with Private Equity sponsors, Operating Partners, and portfolio CEOs, I align the entire Go-To-Market engine—from initial positioning and lead generation to complex enterprise acquisition, NRR expansion, and retention.

How I Deliver Value

GTM & Sales Transformation: Designing scalable sales structures, auditing pipeline health, and realigning execution with the buyer’s journey.
Interim Revenue Leadership: Stepping in as an interim CRO/CSO to lead turnarounds, drive technology adoption, and embed discovery rigor.
Commercial Capability: Building out revenue enablement functions and coaching sales leaders to turn forecast guesswork into predictable growth.

Engagement Model

I typical embed alongside portfolio leadership on 6 to 36-month outcome-based contracts, providing immediate, plug-and-play operational capacity to protect and accelerate exit valuations.

View recent engagements, on Linkedin

Proven Experience. Boardroom Credibility. Ground-Level Execution.

About the business:

Smooth Sales was set up in 2017 to provide on tap experience for Private Equity owned businesses seeking to drive EBITDA. Since then I have consistently delivered outstanding, measurable results in Sales Transformation programs across different industries including SaaS, Data, Technology Infrastructure and Corporate Real Estate.

Having led GTM motions for businesses ranging from £50m to £17bn, I understand the unique pressures of the PE lifecycle. I don’t just offer advice; I take accountability for the execution of the VCP, ensuring that the sales culture evolves alongside the valuation. Typically working with Operating Partners, Investors or owners around the SaaS, Data or technology spaces.

Ideally located with easy access to London, Heathrow & Gatwick and with a proven ability to quickly get up to speed for outcome based contracts from a few months to several years. Able to work outside IR35 on a contractor day rate, or under a PAYE fixed term contract.

Contact me for an initial discussion, book a GTM Diagnostic and check availability.